We ddd 3D printed eyewear collection

We helped local optical company to create a new 3D printed eyewear brand “we ddd” (oui,3D) and the entire collection. The glasses are made in laser sintering (SLS) 3D printing technology. That permets to speed up the manufacturing process. And people is able to customise the eyewear with the right size and the best appearance they need.

Client: Aoyama Optical

Project realized in 2015

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We started with the workshops to define the brand DNA, baseline… In the exploration phase, we sketched to find out how a 3D printed eyewear should look like. Our goal is to make the glasses like other normal eyewear that we carry on everyday.

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After profil shapes exploration for collection, we switched to create glasses in 3D. We made more 150 pairs of mock-ups to adjust every details of each model.

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There are 14 models in final collection. They target young, urban consumers with distinct fashion sense.

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Sintering is a clean technology, without waste. That gives every pair of glasses the precision and quality.

 

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It was pleasure to be one of the mannequins to make photo shooting for catalogue.

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More info: http://www.unistudio.design/portfolio/we-ddd/